10 Unique Diwali Ideas to Boost Your Instagram Engagement

Diwali ideas - RankWeb Blog

For millions of people throughout the world, Diwali, or the Festival of Lights, is a time of joy, camaraderie, and celebration. It’s also a fantastic opportunity for businesses and people to connect with their Instagram followers in a meaningful and festive manner. To help you make the most of this Diwali season, we’ve compiled a list of 10 unique Diwali ideas to boost your Instagram engagement and build long-lasting relationships with your followers.

1. Capture the Festive Spirit

The festival of Diwali is all about lights, colours, and decorations. Share photographs and videos of beautifully lit diyas (oil lamps), colourful rangoli creations, and vibrant decorations on your Instagram page to capture the joyful spirit. Using your content to capture the essence of the festival will immediately capture the attention of your audience.

2. Tell Your Personal Stories and Memories

Diwali is a time to reflect on fond memories and personal experiences. Share your Diwali stories, anecdotes, and lovely memories with your followers. Sharing personal experiences, whether it’s a childhood memory of bursting firecrackers or a wonderful family custom, can help your audience connect with you on a more personal level.

3. Organize Diwali Giveaways

Who doesn’t enjoy a nice giveaway, especially during the holiday season? On your Instagram account, host Diwali-themed contests and giveaways. In order to encourage user interaction, ask them to like, comment on, and share your postings. Prizes could include Diwali-themed items, gift cards, or personalised Diwali hampers. Contests and gifts promote interest and participation.

4. Create Diwali Do-It-Yourself (DIY) Tutorials

Diwali is a time when people do DIY (Do It Yourself) activities such as making Diwali decorations or baking traditional sweets. Share DIY tutorials on Instagram, providing step-by-step instructions on how to make something special for Diwali. This type of material is not only valuable, but it is also shareable, which increases your reach.

5. Display Diwali Product Promotions

Diwali is a terrific opportunity for businesses to showcase Diwali-themed items and promotions. Make eye-catching postings that showcase your Diwali discounts, special deals, or limited-edition products. Create a sense of urgency with flash sales and unique bargains on Instagram Stories.

6. Partner with Influencers

Working with influencers that have a large following during Diwali will help you reach a larger audience. Look for influencers that share your values and can effectively express the benefits of your products or services over the holiday season. Their support can considerably increase your reach and credibility.

7. Conduct polls and Q&A sessions.

Instagram’s interactive features, such as polls and Q&A sessions, are great for increasing engagement. Involve your followers in surveys about Diwali traditions, favourite Diwali sweets, and decoration choices. Organise Q&A sessions in which you answer questions about Diwali or offer your thoughts on the holiday.

8. Distribute Diwali recipes and food ideas.

Diwali is associated with delectable cuisine and sweets. Share delicious Diwali recipes, culinary techniques, and cuisine ideas on Instagram. Your audience will appreciate the culinary inspiration, whether it’s a step-by-step guide on how to prepare traditional sweets or a short recipe video for a festive snack.

9. Send out Season’s Greetings and Best Wishes

Remember to send out warm Diwali greetings and wishes to your followers. Make eye-catching graphics or short videos with sincere messages. You might greet your audience with a Happy Diwali, deliver blessings, or thank them for their support. Such posts add to the holiday atmosphere and allow you to connect on a more personal level.

10. Share behind-the-scenes photos and videos

People enjoy seeing what goes on behind the scenes of their favourite brands or individuals. Share behind-the-scenes Diwali preparations, such as decorating your workspace, packaging orders, or demonstrating the creation of a Diwali product. Authenticity and transparency are appealing to your target audience.

11. Use Instagram Reels and IGTV as a bonus.

Instagram Reels and IGTV are two effective platforms for producing interesting video content. You can use them to display Diwali-themed dance performances, how-to movies, recipe demos, and other content. On Instagram, video content has a greater interaction rate, and people love watching and sharing these short, funny movies around Diwali.


Diwali is a time for celebration, introspection, and sharing, and Instagram is an excellent platform for participating in this festive season. You can maximise your Instagram presence during Diwali by capturing the festive atmosphere, sharing personal stories, hosting giveaways, creating DIY tutorials, showcasing product promotions, collaborating with influencers, running polls and Q&A sessions, sharing recipes, spreading festive greetings, and revealing behind-the-scenes moments. Use visual content, interactive features, and storytelling to captivate your audience and build long-lasting relationships. Allow your Instagram feed to sparkle this Diwali, and may it bring you closer to your followers in the spirit of the Festival of Lights.

Thanks for reading our blog on 10 Unique Diwali Ideas to Boost Your Instagram Engagement. We hope it was helpful! Share your ideas in the comments, and stay connected with RankWeb Blogs for more digital marketing insights.”