Google-Extended Control: Help Publisher to Protect Website Content from Google AI Projects Including Bard

Google-Extended Control

Key Pointers:

  • Advances in AI have positively impacted products, benefiting users, web content creators, and the web ecosystem.
  • Web publishers may now connect with their consumers more creatively and effectively thanks to the rapid evolution of generative AI tools.
  • A primary objective is a commitment to responsible AI development and user privacy.
  • Web publishers have voiced a desire for more control over the usage of their content in emerging generative AI applications.
  • Google-Extended is a new feature that enables online publishers to manage their contributions to the Bard and Vertex AI generative APIs, as well as future model iterations.
  • Google-Extended can be used by web administrators to determine whether to allow AI model changes.
  • Making Google-Extended controls accessible via robots.txt enhances transparency and control.
  • The difficulties of operating AI applications at scale is acknowledged, and a commitment has been made to investigate new machine-readable options for web publishers.
  • Continuous engagement with the online and AI communities is a priority in order to give publishers greater options and control.

Artificial intelligence breakthroughs in recent years have dramatically improved our products, helping not just end users but also web content creators and the larger online ecosystem. Because of the rapid advancement and evolution of generative AI tools, web publishers may now establish more seamless and innovative interactions with their consumers. When it comes to responsible AI development, our commitment is unshakable, informed by our AI principles and our respect to user privacy. Nonetheless, we have paid close attention to the concerns of online publishers who want more autonomy and control over how their content is used in emerging generative AI applications.

Today, we introduce Google-Extended, a novel control technique that allows online publishers to monitor whether their websites contribute to the enhancement of the Bard and Vertex AI generative APIs, as well as future revisions of the models that power these products. Administrators can make educated decisions about whether to support the continued improvement and capabilities of these AI models by deploying Google-Extended to manage access to content on a website.

The provision of simple and accessible controls, such as Google-Extended via robots.txt, represents a big step towards providing transparency and autonomy, which we feel should be embraced by all providers of AI models. As the use of AI apps grows, online publishers will eventually face the complexity of managing multiple uses on a bigger scale. As a result, we are committed to working with both the web and AI communities to investigate further machine-readable solutions that provide online publishers with greater options and control. Stay tuned for more information in this regard.

Robot.txt file Syntax for Protecting Website Content from AI Tools

1. For Complete Website Content 

User-agent: Google-Extended

Disallow: /

2. For Specific Page Content 

User-agent: Google-Extended

Disallow: -disallow/confidential

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